Wines & Spirits

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Strategy’s 2021 Nice List: Part One

Denise Rossetto, Kim Tarlo, Max Geraldo and Josh Budd single out work that deserves a little extra recognition.

Smirnoff

Smirnoff demystifies cocktail-making

The goal is to showcase vodka’s versatility and keep people mixing their own drinks as bars re-open.

Well Juicery Canada Ltd--Well Juicery available in all Starbucks

Well Juicery sees opportunity beyond grocery

From Shopper Marketing Report: The fresh pressed brand is coming to Starbucks to tap interest in ginger drinks.

Sterling

Sterling Vineyards tries to build a youthful identity

The winemaker collaborated with three celebrity influencers to expand its customer base through personal storytelling.

Jackson-Triggs

Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

SidLee_BrownForman_1

Brown-Forman taps Sid Lee for corporate assignment

The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.

Headshots

View from the C-Suite: Hill Street raises a glass to growth

The alcohol-free beverage co has expanded into new markets and lines of business.

Corby Bottle Lineup 2021

Corby gets a Q4 hangover following a full-year buzz

The spirits and wines company will continue to focus on building brand equity following a quarter of mixed results.

Arterra

Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

Georgian Bay George Amphibious Car

How Georgian Bay plans to get back in the spotlight

The brand’s Gin Smash and Vodka Smash helped spark the RTD boom in Canada. Now it’s planning to grow by innovating again.

Truly-OOH

Truly taps DJ culture to show off its flavour

As part of a “big bet” in the RTD space, Moosehead is turning a product differentiator into a vehicle for self-expression.

YHP-Nic-Laloux-8

Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.

Havana-club-cup

Havana Club is raising a glass to elevated rum

A glassware promo is part of a larger effort to draw in fans of other, premium drinks.

Rival-House-main

Rival House offers a guide on enjoying non-alcoholic drinks

A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.