Wines & Spirits

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SakeBomb is looking to blow up the RTD category

The challenger brand is coming to independent Western retailers with fun, explosive POS assets.

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CoCo carves out a new RTD category with coconut vodka and rum

Being first to market comes with its own set of challenges.

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How MTV Hard Seltzer Juicy Shore took flight at LCBO

A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”

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Growers celebrates 100 years with a rebrand and a card game

Arterra’s biggest support for the cider brand in recent years is focused on promoting friendship and energizing it across on-trend beverage categories.

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Angel’s Envy bourbon takes flight nationally

The Kentucky-based distiller will enter the market as a challenger with a campaign focused on its unique finishing process.

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The Beer Store wants to be more than just a beer store

A new platform focuses on selection, be that in terms of new beer varieties or products like seltzers and radlers.

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Another Caesar looks to reign supreme

Hail Caesar is bringing Asian flavour profiles to 450 LCBO locations, benefitting from an Aeroplan promo.

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KFC toasts pairing fried chicken with champagne

The QSR is tapping growing cultural awareness of the combo, touting it as a new sensorial experience for its chicken.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

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J.P. Wiser’s toasts wisdom over pretension

The whisky brand shuns category tropes by telling “everyman” drinkers the only person they need to impress is themselves.

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Truly Hard Seltzer lights up a Union Station market

The Moosehead brand is using coloured filters and glass to cast its own energy over Union Summer.

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Jameson is making more time for social occasions

The whiskey brand creates its own version of happy hour, promoting it by lighting Toronto in green every night for a month.

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Tommyrotter adds some ‘mischief’ to marketing spirits

The distiller aims to break away from the close-up shots of drinks being poured that dominate the category.