Wines+Spirits

Sheep Black Wine Inc--Modern winery Sheep Black Wine launches st

Making wine in a box premium

Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Wiser’s and Boston Pizza ‘leap’ into gathering time

The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.

Beverage alcohol

Labatt acquires maker of Nutrl

The brewer extends its RTD portfolio with one of the early players in the growing category.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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SAQ inspires shoppers to try something new this holiday

The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.

Beverage alcohol

How beverage alcohol brands can tap millennial sobriety

Why many in the segment are drinking less, and looking for new and interesting offerings when they do.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

SMaller-agency

Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

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Tech in Action: Bombay Sapphire combines art and science

The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.