Wines & Spirits
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Labatt put brand ambassadors inside a vending machine
The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.
Pabst tests an off-beat approach to vodka soda
From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.
Stadacone is sweet on its new positioning
The brand is targeting younger women to find its place in Quebec’s booming gin market.
Arterra opens itself up to human connection
To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.
Smirnoff rides back into experiential
The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.
Has Nutrl taken a more neutral stance?
The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Campari appoints new VP of marketing
David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Molson Coors is making a ‘big bet’ on vodka soda
After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
