Wines+Spirits
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Campari appoints new VP of marketing
David Allard, a former CMO of Samsung Canada, replaces Chris Staresinic, who moves into a new marketing role at the company.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Molson Coors is making a ‘big bet’ on vodka soda
After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
Wiser’s and Boston Pizza ‘leap’ into gathering time
The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.
Labatt acquires maker of Nutrl
The brewer extends its RTD portfolio with one of the early players in the growing category.
LCBO hopes to find new friends in ‘low’ places
The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.
Inniskillin takes cues from Hollywood
A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.
SAQ inspires shoppers to try something new this holiday
The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.
How beverage alcohol brands can tap millennial sobriety
Why many in the segment are drinking less, and looking for new and interesting offerings when they do.
