Wines & Spirits
Jackson-Triggs embraces its mass appeal
Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.
Brown-Forman taps Sid Lee for corporate assignment
The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.
View from the C-Suite: Hill Street raises a glass to growth
The alcohol-free beverage co has expanded into new markets and lines of business.
Corby gets a Q4 hangover following a full-year buzz
The spirits and wines company will continue to focus on building brand equity following a quarter of mixed results.
Arterra ramps up its supermarket strategy
From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.
McLovin’ takes a stand for Mike’s Hard seltzers
Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.
How Georgian Bay plans to get back in the spotlight
The brand’s Gin Smash and Vodka Smash helped spark the RTD boom in Canada. Now it’s planning to grow by innovating again.
Truly taps DJ culture to show off its flavour
As part of a “big bet” in the RTD space, Moosehead is turning a product differentiator into a vehicle for self-expression.
Arterra brings Nic Laloux to life with a scavenger hunt
The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.
Havana Club is raising a glass to elevated rum
A glassware promo is part of a larger effort to draw in fans of other, premium drinks.
Rival House offers a guide on enjoying non-alcoholic drinks
A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.
No Boats On Sunday goes slow and steady to win the cider race
The brand’s first campaign with 123w tries to spread a laid-back message with a big digital buy and videos that change if you take the time to watch them again.
Canadian Club challenges beer as the ‘go-to’ drink for hanging out
The whisky brand is looking to boost sales by making it a choice in casual occasions.
Walter proves its quality by focusing on the Caesar haters
The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.
Big Rock calls out what’s ‘real’ about its hard tea
Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.
