Wines & Spirits

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Jameson is making more time for social occasions

The whiskey brand creates its own version of happy hour, promoting it by lighting Toronto in green every night for a month.

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Tommyrotter adds some ‘mischief’ to marketing spirits

The distiller aims to break away from the close-up shots of drinks being poured that dominate the category.

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Saintly Wine spins a message about rose in a laundromat

The Arterra brand picked an unconventional venue for a wine tasting to build its connection to fashion.

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Why a single malt scotch is cashing in on crypto

From Shopper Marketing Report: The Glenlivet is giving away cryptocurrency to evolve its popularity with finance types.

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Corona adapts its identity for the ready-to-drink market

The brand’s first non-beer beverage uses beachy vibes and sustainability to reach consumers that are into the laid-back attitude but still want an alternative.

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Steam Whistle teams up with MTV to break out in RTD

A Jersey Shore-inspired hard seltzer aims to help the brewer stand out from established players.

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Lindeman’s brings its sustainable ethos to Stackt

The wine brand’s month-long activation is entirely built with reusable and recyclable materials.

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Bodacious finds a perfect partner in Shiseido

The wine and makeup brands are co-promoting a makeup giveaway to help Canadians be their confident selves again.

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How Nic Laloux is enticing Gen Z with vintage POS

From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.

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Topo Chico leans into century-long brand equity

The Molson Coors/Coca-Cola hard seltzer is coming to Canada aimed at consumers weary of other offerings available.

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SAQ shows that there’s no one right way to drink

A campaign for the Inspire loyalty program makes picking a purchase less intimidating by humanizing recommendations.

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Coors Seltzer is helping older millennials keep things ‘wild’

The brand sees people aged 30 to 35 as a mostly-untapped audience, but one its data shows has been loyal to the beverage it’s selling.

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Arterra premiumizes its Inniskillin and IMBZZL wines

Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.

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The NoLo (craft) beer wars heat up

Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.

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Romeo’s Gin finds a niche within the RTD niche

Duvernois Creative Spirits is launching non-alcoholic, ready-to-drink beverages to meet a growing consumer demand.