Youth

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Youth Report: Adidas gets inclusive with sub-cultures

The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.

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Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.

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Youth Report: Ubisoft shifts its focus to fans on campus

The videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.

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Back page: Marketing to the undead

BBDO’s Peter Ignazi has some tips on targeting youth’s key influencers – zombies and vampires.

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SpongeBob hits the BMX ramps

The cartoon character goes for a niche target to sell merchandise, tapping the BMX community through Instagram.

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Up your game with youth

Mike Farrell on the need to go beyond crowdsourcing and user generated content to reach today’s young people.

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Celebrity CD wish list

From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.

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Thomas Cook puts kids first

The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.

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GM gets help from future leaders

Paul Bailey, ad integration manager at the car co tells strategy how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.

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Youth exchange store loyalty for point dexterity

Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.

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Red Bull’s playgrounds

The energy drink company creates an app that helps users scout local sports and entertainment spots across Canada.

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Lego builds Quebec base for Christmas

The iconic brand launched a campaign to build its presence in French-speaking Canada.

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MTS pulls teens into an online love story

Manitoba Telecom Services wants teens to fall in love with its phone services through a Facebook video that pulls in content from users’ feeds.

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Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

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Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.