Youth

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Getting nostalgic about nostalgia

Human Branding’s Johanna Faigelman looks at why millennials are seeking comfort in “better times” of recent past.

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Talking to the next generation

No, the one after that. John St.’s Nellie Kim and Chris Hirsch check out the post-millennials.

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Mattel and WWE team up for branded content push

World Wrestling Entertainment characters get out of the ring in a new original stop-motion series and toy line.

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Hot Wheels launches an interactive exhibit

Housed in Toronto’s AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.

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Knowledge, the new elitism

Anthropologist Johanna Faigelman says the elite are no longer born, they’re made.

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WikiLeaks launches licensing division

Julian Assange’s face could soon adorn T-shirts and mugs as the website seeks global merch partners.

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Meeting education expectations

Ken Wong asks: Can universities keep up with the demands of today’s skill set?

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Monster High gets Ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

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Millennials by the numbers

A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.

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Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

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Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

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Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

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Editorial: If you want engagement, try engaging

Executive editor Mary Maddever on the challenges of truly connecting with youth.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

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Youth Report: Doritos trades UGC strategy for spicy tech

The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.