Editorial
A new spin on all things retail
Brands are coming up with some very clever shopper-marketing strategies these days.
Publisher's Note
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
Upfronts
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
Loblaw’s Optimum-ized digital ad approach
How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.
2019 Retail Innovator of the Year
2019 Retail Innovator of the Year: SAQ’s bigger omnichannel play
How the Quebec liquor retailer deepened engagement for its Inspire loyalty program.
Back Page
Back Page: Fuse pitches its twist on a smart device
The Toronto integrated marketing agency proves there is such a thing as a stupid question.
Tribute
Walmart hits 25 years in Canada
There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.
Shopper Innovation + Activation Awards
2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.
2019 SIA Awards: Data is in the (loyalty) pudding
La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.
2019 SIA Awards: Shiny healthy people
Becel, Michelob and Enercare all tapped into the wellness craze to great effect.
2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
2019 SIA Awards: Making new and old acquaintances
Award-winning ways Tylenol Complete and Tweed said hello to Canadians.
2019 SIA Awards: Brands pay it forward
Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.
Future Shoppers Now
The future shopper is now
Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).
