November/December 2020

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Monkey_Bird_On_Tail1_mag

Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

Upfront

Mad Radish (1)

Ghost concepts suddenly appear

Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.

2020 Agency of the Year

Rethink - Group Photo

2020 AOY Gold, Design Gold, Digital Silver: Rethink’s secret sauce

The agency’s tendency to treat everything as experiential paid off when the world became void of physical interactions.

NFA Staff

2020 AOY Silver: NFA stays fixed on growth

The creative agency sticks to its growth plans, with new senior hires and new offices in Montreal and the U.S.

BBDO Group Shot

2020 AOY Bronze: BBDO’s flare for fast work that works

Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit.

123w - Group Photo

2020 Small AOY Gold: 123w kicks into crisis mode

The Vancouver-based shop’s commitment to talent helped it rally during the early days of the pandemic.

Juliet - Group Photo

2020 Small AOY Silver: Juliet walks like a giant

With new hires and a growing research arm, the Toronto-based agency is gearing up to help clients move further into digital and ecommerce.

Wunder - Group Photo

2020 Small AOY Bronze: Two-man Wunder gets scrappy

The Halifax duo aren’t afraid to get their hands dirty, whether the work calls for strategic and creative thinking or a clever PR hack.

Touche! - Group Photo

2020 Media AOY Gold: Touche! is still all about creativity

The agency’s focus has given clients innovative solutions to specific problems.

PHD - Group Photo

2020 Media AOY Silver: PHD taps into the art of science

Under a new global vision, the agency encourages clients to go beyond incremental jumps and aim for “disproportionate returns.”

FCB - Group Photo

2020 Digital AOY Gold: FCB puts creativity above capabilities

The five-time Gold winner believes without effective ideas, everything else is irrelevant.

Sid Lee - Group Photo

2020 Design AOY Silver, Digital AOY Bronze: Sid Lee was born this way

A pioneer in digital that later moved into brand-building, the agency has built partnerships to take its offering to the next level.

The Colony Project - Group Photo

2020 PR AOY Gold: As the world changes, so too does The Colony Project

By being nimble and scrappy, the Vision7 agency adapted to the shifting tides of 2020.

OneMethod_FamPhoto

2020 Design AOY Bronze: OneMethod leaves no stone unturned

CCO Amin Todai’s entrepreneurial spirit helped lay the groundwork for the Bensimon Byrne agency’s “experimental” mindset.

Pomp & Circumstance - Group Photo

2020 PR AOY Bronze: Pomp & Circumstance marches to its own drum

The PR shop has picked up a bevy of clients (and some hardware) thanks to a renewed focus on creativity.

Craft PR - Team Zoom v2

2020 PR AOY Silver: Craft digs its toes in CPG stories

The PR shop works against the grain with a focus on less PR-friendly categories that still have interesting stories to tell.

UM - Group Photo

2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

2020 Brand of the Year

Lightlife Foods Prepared Burger

2020 Brand of the Year: The making of Maple Leaf 2.0

How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.

Empire Company Limited-Announcing Voil-- Canada-s best online gr

2020 Brand of the Year: Sobeys’ grocery delivery mic drop

This year the company showed up in the ecomm space, while spending big on marketing for its banners.

Headshot_Nikki Neuburger

2020 Brand of the Year: Lululemon keeps calm as shoppers carry on

How years of community building gave the retailer a running start on 2020′s disruptions.

08122020_SLP_Lifestyle_WebReady_2 copy

2020 Brand of the Year: Knix finds its voice

The intimate apparel brand’s inclusive approach is a byproduct of putting its customers at the centre of everything it does.

Collective Arts Brewery

2020 Brand of the Year: The rise of Collective Arts

The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.

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