Dollar Shave Club-Dollar Shave Club Gives Canadians One Smooooth

Dollar Shave Club made a billboard out of hair

The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.

Sustain 1

Brands to Watch: As Cheekbone Beauty grows, so does its mission

The brand is working to drive Indigenous representation in the beauty space.

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Meet the 2022 SIA Awards judges

The jury will evaluate Canada’s best brand activations, experiential, retail innovation and shopper marketing in the new year.

Katie & Andrew

Momentum Toronto adds new creative director

Andrew Bernardi joins the agency after it hired new VP Katie Musgrave over the summer.

Cause-marketing

How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

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In Brief: Weston sells off last of bakery business

Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.

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2021 Brand of the Year: The MCHF’s rebel mindset

How the children’s hospital has overcome barriers charities have faced by embracing its bratty side.

vwcarbon

Type1 takes Best of the Best at CMA Awards

Taxi and Wunderman Thompson’s Volkswagen unit took the top prize, while Rethink won Top Cause with YWCA.

Cuanan and Leo

FCB recruits two ECDs with international experience

Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.

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2021 Brand of the Year: Aritzia climbs to new heights

With a surging ecomm and U.S. business, the fashion retailer is in full expansion mode.

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Cheekbone gives a platform to Indigenous success

The cosmetics brand worked with a host of Indigenous leaders to show what happens when they are given control of their story.

Kruger

Kruger chips in with a second Big Assist

Diversity has been made a focal point for the CSR effort helping overcome barriers to playing minor hockey.

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Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.