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Why Canada needs its own approach to systemic racism in the industry

Advertisers and marketers tend to see themselves as progressive people in a progressive country. That has made them passive to the experiences of BIPOC talent.

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.

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Shoppers unsure if retailers are putting their best effort into safety

An Ipsos survey also looks at how health precautions could impact long-term loyalty.

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Safety protocols released for production in Ontario

The Ministry of Labour-approved regulations are meant to guide filming during the pandemic as the Toronto Film Office resumes issuing permits.

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The Hive named creative AOR for Astro

The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.

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Canadian Tire becomes a one stop shop for moving forward

The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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Cannes Lions 2020: Brands become change agents

The Township’s Karen Howe shares the latest from day three of the virtual fest, including the return of awards to the Palais.

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle

The Caribbean-inspired brand adjusted promotion plans for its national expansion.