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Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.

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Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

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Cineplex reminds people of the joy of seeing movies together

As it plans its approach to reopening, the theatre chain projected a film for residents of an apartment building.

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Earth’s Own creates a grant to change how we eat

The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.

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Cannes Lions 2020: Revolt, disrupt and (of course) pivot

Attending this year’s virtual festival from her kitchen, The Township’s Karen Howe offers three takeaways she’s picked up so far.

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DDB Canada restructures leadership, rebrands Vancouver office

Kevin Brady takes over as CEO and Frank Palmer comes out of retirement, following the departure of Brent Choi.

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What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

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Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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Simplex’s rebranding aims to make tool rental easy

The equipment chain overhauls its brand and retail experience to compete with new entrants and prepare for expansion.

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Hudson’s Bay hosts at-home games on Canada Day

The retailer pivots its Olympic activations by getting athletes to wear its Team Canada collection during summer activities.

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Maple Leaf helps families make the jump to plant-based

A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.

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The first 2020 Agency of the Year deadline is near

The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”