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David Bigioni opens ‘fractional CMO’ business

With Brave Strategy, the former Canopy Growth exec aims to give start-ups senior-level expertise when they need it most.

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Deloitte acquires AI firm Groundswell

The consultancy’s second data acquisition this year adds end-to-end capabilities in machine learning and business analytics.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

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Flowr brings cannabis out of hiding

The brand’s biggest ad campaign yet leans into its specialty to connect with more experienced users.

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Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.

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Canadian retail sales began 2021 on an uneven note

Ed Strapagiel’s latest analysis shows a wide variance between categories, as well as recovery trends from the end of last year.

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Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

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Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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Up to the Minute: IKEA makes a trip downtown

Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.

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New COO among Ethnicity Matters’ growing ranks

Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.

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Zulu promotes eight as part of ‘reengineering’

New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.

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One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

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Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.