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Meet the 2020 Agency A List

How Canada’s top agency partners approach new brand challenges

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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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HelpHub: A guide on how to deal

Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.

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Chimera Collective hires its first creative director

The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.

Destination Canada

Destination Canada looks to help restart the tourism industry

The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.

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How have 2020′s food trends changed?

Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.

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Canada Goose to refocus marketing investment

Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.

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Canadians worry about the pandemic impacting others

Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.

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Brand leaders need to stop being silently complicit

Union’s Subtej Nijjar on why senior executives need to use their privilege and power to take a personal stand on racism.

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Industry talent rebounds

Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?

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Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

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Virtual Roundtable: Fashion retail wakes from hibernation

From the C-Suite newsletter: Leaders at Hudson’s Bay, Indochino, CF and GroupM discuss reopening strategies.

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We can do better

A message of solidarity from strategy and Media in Canada.

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Ogilvy launches new consulting division

Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.

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How brands show what actually matters to them

When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.

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Reitmans to close Thyme Maternity and Addition Elle

The company plans to permanently shutter 131 stores as it looks to optimize its retail footprint following creditor protection.

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The new retail environment

Consumers have built increasingly complex shopping experiences for themselves, from what they buy to how they buy it.