Co-chairs announced for 2021 Marketing Awards
This year’s jury leaders have been revealed, along with three new categories and a morning start time for the ceremony.
Cossette Montreal taps longtime employee as CSO
Michel-Alex Lessard steps into the role as Florence Girod shifts focus to new duties within the agency.
Rogers makes reliable internet a lockdown stress reliever
As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.
Nando’s opens an inspiring new contest
The restaurant-slash-hot-sauce brand believes giving people a chance to pursue their new passions has stopping power.
Some unexpected categories are boosting online share
Growth in ecomm sales of hot beverages, deli meat and OTC medicine are among the ‘behavioural resets’ Nielsen has identified.
General Mills brings back its colour-changing spoons
From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
A retailer’s role in the push for sustainable packaging
As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.
How to speak the language of a game-changing shift
Ads might be more effective at growing margins than growing sales, so marketers will need to get better at CFO-speak to benefit.
Walmart is trying its own spin on ghost kitchens
The retailer teams up with Ghost Kitchen Brands to enhance its one-stop proposition with a range of restaurant options.
Acura goes digital to try and replace auto show engagement
A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.
Why every business is a technology business
In its latest Technology Vision report, Accenture lays out the tech trends business leaders must embrace in order to succeed.
Fresh Prep invests in a zero-waste meal kit
The Vancouver company spent three years developing a packaging solution to address the category’s use of single-use plastics.
