Meet the 2020 Agency A List
How Canada’s top agency partners approach new brand challenges
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CauseConnect: A place to give (and get) help
Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.
HelpHub: A guide on how to deal
Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.
Chimera Collective hires its first creative director
The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.
Destination Canada looks to help restart the tourism industry
The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.
How have 2020′s food trends changed?
Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.
Canada Goose to refocus marketing investment
Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.
Canadians worry about the pandemic impacting others
Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.
Brand leaders need to stop being silently complicit
Union’s Subtej Nijjar on why senior executives need to use their privilege and power to take a personal stand on racism.
Industry talent rebounds
Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?
Marketers’ remits expected to grow even more complex
Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.
Virtual Roundtable: Fashion retail wakes from hibernation
From the C-Suite newsletter: Leaders at Hudson’s Bay, Indochino, CF and GroupM discuss reopening strategies.
We can do better
A message of solidarity from strategy and Media in Canada.
Ogilvy launches new consulting division
Led by managing director Kevin Sutherland, the offering will focus on using behavioural science to help guide transformation.
How brands show what actually matters to them
When comparing it to how they reacted to the pandemic, brands’ response to racism and police violence can be very telling.
Reitmans to close Thyme Maternity and Addition Elle
The company plans to permanently shutter 131 stores as it looks to optimize its retail footprint following creditor protection.
The new retail environment
Consumers have built increasingly complex shopping experiences for themselves, from what they buy to how they buy it.
