As cannabis products diversify, Cannisquad regularly trains its "budtenders" so they remain experts in the field

Smart training and retail expertise are now a must for cannabis success

As the industry grows despite COVID, Cannisquad’s president says there’s more pressure than ever on in-store experiences.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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No Fixed Address named AOR for CMHC

The fully integrated assignment for the crown corp will be led by the agency’s recently established Montreal office.

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Hudson’s Bay makes rewards more colourful

The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.

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CAMH says its time to talk about suicide prevention

With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.

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Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.

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Clover Leaf picks Giants & Gentlemen as AOR

The agency will lead a new campaign for the seafood brand, with aims on energizing the category for today’s consumers.

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Benjamin Moore wants you to give your walls some love

With a recent rise in DIY renovations, the paint brand pivots its new platform from contractors to homeowners.

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Goldfish imagines itself as the snack for childhood creativity

The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.

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Corner Office Shifts: Sami Siddiqui gets new role at RBI

Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.

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View from the C-Suite: What’s a beauty brand to do in a touchless world?

The marketer at Quebec-based Marcelle spills the beans on how it’s adapting to a category replete with competitors and anxious shoppers.

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Canadian CEOs more confident in company growth than global execs

The pandemic has had less of an impact on CEO confidence in Canada, finds KPMG.

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Knix breaks up with disposable hygiene products

The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.

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Why Moxie’s wanted its own online ordering platform

With X-Dine, the restaurant chain is hoping to learn more about its customers by nurturing a direct relationship.

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Strategy and BANFF create marketing incubator for women in media

Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.