Research reveals key considerations for connecting with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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Organic revenue tumbles by 26.4% at MDC

Despite the sharp drop due to the pandemic, CEO Mark Penn struck an optimistic tone due to increased business and pitch activity.

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IKEA goes off-book with this year’s catalogue

The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.

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Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

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Righteous Gelato makes kombucha line for Sobeys

The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.

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Yellofruit creates its own digital flyer

The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.

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Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Onlia builds a message about being safe everywhere

The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.

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Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

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Navigating privacy in the age of facial recognition

Amid existing privacy concerns, brands must learn to responsibly use new forms of biometric data.

Corner Office

Corner Office Shifts: MEC appoints new CMO

Plus, Montreal jeweller Birks Group eliminates top marketing role, and TextNow looks south for chief growth officer.

Sobeys

A look at Empire’s plan to take on rivals

Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.

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Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.