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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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No Frills levels up its flyer

The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.

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Royale brings its new pet project to shelves

The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.

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Ecomm’s surge has bolstered holiday shopping early birds

Google Canada reveals the biggest trends for this year’s season at it launches free online listings for retailers.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

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How a drawing of its brewery is helping Molson Coors step up its DTC game

To capture a growing number of ecommerce customers, the brewing giant leans into the reliability that comes with legacy.

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NABS launches national effort to raise $200k

Until the end of the year, the industry will have a range of options to help the non-profit face its pandemic fundraising challenges.

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Why hiring more diverse talent is just the start

From the C-Suite newsletter: Marketers share what needs to happen now that companies see the need for more diverse teams.

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ATB lends its name to new digital challenger brand

The 80-year-old financial institution launched a new fintech using an “endorsement strategy” to build credibility.

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Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.

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How to start conversations few want to have

Ian Barr explains how Camp Jefferson’s suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.

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Union names new president

Managing director Catherine Marcolin takes over from Subtej Nijjar, who is leaving the agency for a new opportunity.

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TFO rebrands with an eye towards education’s digital future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

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Moneris names new chief sales and marketing officer

Duri Alajrami’s digital background will help the payments provider move further down a transformation path.

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Price claims still generate the most consumer complaints

Ad Standards’ annual report shows a slight drop in the number of ads consumers found fault with in 2019.