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Kraft Heinz ‘rebalancing’ its marketing investment

The company still plans to maintain its focus on “iconic” brands, echoing many other big CPG companies this week.

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Tribeca Film Fest lets fans make their own AR movies

The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.

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Canada to have a rough road to economic recovery

EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.

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Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

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McCormick thanks overlooked frontline workers: those at food banks

The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.

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HomeEquity shows what to love about staying home

The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.

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Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.

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Parachute gets parents to keep cannabis edibles ‘high and locked’

The non-profit shifts its target in response to an uptick in calls to poison control centres.

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CPG search tool SmartLabel expands into Canada

Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.

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Sampler recruits testers to make masks

Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.

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How to combat the decline in demand for cosmetics

With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.

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The coffee brands consumers are using at home

Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.

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No Name’s simple, sarcastic campaign wins top SIA Award

The Grand Prix winner and other medal takers were unveiled on social as part of strategy’s first-ever virtual gala.

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BBDO Canada names Christopher Andrews president and CEO

The current president of The&Partnership will take over for a retiring Dom Caruso this summer.