Articles Tagged ‘Acura’
Acura goes digital to try and replace auto show engagement
A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.
Why Acura gave away lipstick for Valentine’s Day
Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.
Grip names managing director
John Miller has been promoted as the agency looks to continue its growth and attract new business.
Acura redefines itself
The Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
