Articles Tagged ‘Agrifoods’


A2 Milk tries to lure in viewers with a surreal campaign

The brand breaks from the “farms and families” approach common in dairy to highlight its unique value proposition.


Agropur strikes a deal to become Ultima’s sole owner

The dairy cooperative aims to scoop up the parent to Olympic and Iogo yogurt.


SoFresh embraces its Canuck roots

A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.

ULTIMA FOODS - Canadian launch of iögo from Ultima Foods

Verdict: Iogo saves the day

Ultima Food CEO Gerry Doutre chats about launching a brand at lightning speed.