Articles Tagged ‘Alcohol’

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Canadians’ aversion to bars will outlast the pandemic

Virtual experiences may not offset alcohol brands’ lost bar business, but are more in line with consumer concerns.

Good Sunday Inc--Meet Good Sunday- the millennial-owned gin soda

Good Sunday fills a healthy niche in ready-to-drink gin

The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

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Dining out, vacations still important for Canadians

Despite debt levels and some cutbacks, many consumers are still making “sensible splurges.”

Educalcool

Éduc’alcool goes big with moderation

The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.

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Sliced

Vex – Sliced

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On the inside

Bacardi White – On the inside, by Flavour

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Bouchon

Sleeman – Bouchon, by Diesel Marketing