Articles Tagged ‘Allison Litzinger’

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Hudson’s Bay makes rewards more colourful

The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.