Articles Tagged ‘Arterra Wines Canada’

CMO Council_Innovation

CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

Inniskillin2

Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

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CASSIES Silver: Bu targets the sommelier

DentsuBos launches a premium brand by appealing to wannabe wine experts.