Articles Tagged ‘BC Dairy Association’

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BC Dairy helps itself by helping food service

The industry association shows new pairings and occasions to reinvigorate an important line of business.

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BC Dairy taps influencers for multicultural campaign

The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.

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BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

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BC Dairy Association picks Taxi

Following a competitive review, the selection ends a 15-year relationship between the association and DDB.

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BC Dairy targets the inner child

The association moves on from ‘Milk Every Moment’ with a new campaign aimed at driving an emotional connection.

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CASSIES Bronze: Strategic Milk Alliance milks every moment

With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.

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DAOY Gold: Tribal deepens tech ties

The agency earns top prize as Digital AOY for work for Canadian Tire, BC Dairy Association and the Canadian Tourism Commission.