Articles Tagged ‘Biotherm Homme’

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Biotherm Homme’s adventurous anniversary

The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.

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What branded content isn’t

It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.

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Biotherm’s branded content play

Working with cross-country runner Sebastien Sasseville and Toast Studio, the brand launched a six-month long online series.