Articles Tagged ‘candy’

candy-956555_640

Calling products “sharing size” may not have the intended effect

New research suggests large formats warp consumer perception of what they eat.

shutterstock_283016600

Saturday Halloween means higher spending

Good news for the candy cos: a new survey finds Canadians plan to spend more on the spooky day this year.

werebaby

The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?