Articles Tagged ‘CCM’

ccmallout

CCM goes ‘all out’ for new global brand platform

The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.

Caroline Losson

View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.

maxresdefault

CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

CCM

Check it out: CCM taps athletic drive

A new campaign brings in a young gun to show what it means to be “Made of Hockey.”

bouchardfrechette

Cossette Montreal strengthens digital team

The shop’s new hires include Five co-founders Martin Bouchard and David Frechette.

shutterstock_236010769

Cossette hits the ice with CCM

The agency will review the hockey brand’s digital strategy and design its new web presence.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.