Articles Tagged ‘Cossette Media’

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Montreal Heart Institute reframes disease perception

A campaign from the cardiology centre’s fundraising arm aims to educate Canadians about a staggering statistic.

LotoQuebec

Loto-Quebec stages a casino spectacle

With “We’re All Play,” the crown corporation is looking to welcome people in person with larger-than-life experiences.

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SAQ shows that there’s no one right way to drink

A campaign for the Inspire loyalty program makes picking a purchase less intimidating by humanizing recommendations.

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Meet the 2022 Canadian Young Lions

This year’s Gold winners have received a trip to Cannes Lions and will compete in the global competition.

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Quebec’s Ministry of Labour is using Twitch to boost skilled trades

A series of live streams used relevant video games to get young people to consider fields like IT and engineering.

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Hudson’s Bay uncovers the secrets of shopping from bed

The retailer brought back Annie Murphy to show not just ease of its online marketplace, but the expanded and in-demand assortment.

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Public Mobile helps people make ‘cents’ of the wireless market

Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.

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Walter proves its quality by focusing on the Caesar haters

The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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Ecobee ‘imagines’ a new brand platform

FCB/Six’s first work for the smart home brand aims to introduce people to complex tech in an emotionally relevant way.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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Pizza Pops does a merch drop

The brand’s latest digital stunt, plus spots showing the awkwardness of being a teen, continue its “weird good” strategy.

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How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge

The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.

Great Big Move

ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.