Articles Tagged ‘COVID-19’

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Spending on kids adapts to an ecommerce-first world

Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.

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How consumers might snack differently in a pandemic

From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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One-fifth of Canadians want brands to stop advertising

A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.

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Expected increase in delivery is coming to pass

Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.

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Visa keeps its Olympic sponsorship relevant

The brand tweaks the concept it had planned for this year’s games to show people how easy it is to do their part for public safety.

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Why Major Tom is selling its services in an online store

The digital agency is adapting to the need for shorter term revenue and the long-term business impact of COVID-19.

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Seniors are embracing tech and online shopping

A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.

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How production houses are keeping busy

Live shoots aren’t an option, so production shops are getting creative while planning for a lockdown-less future.

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Canadian brands could lose 16% of their value

Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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The reputational risk of seeking a bailout

Brands need to be aware of how consumers might perceive highly valuable companies looking for government assistance.

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Young people least concerned about COVID-19

A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.

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HelpHub: A guide on how to deal

Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.

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Hyundai shifts gears to deal with COVID-19

The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.