Articles Tagged ‘COVID-19’

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Speak up: How are you coping in lockdown?

To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.

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How Canada’s science centres are fighting COVID-19 misinformation

A coalition is trying to get factual information to go as viral as vaccine myths.

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Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

Creative Data

Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.

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Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.

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COVID-19 is accelerating digital and self-care trends

PwC compares attitudes and behaviours from before and during the pandemic, finding which ones are here to stay.

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Shoppers unsure if retailers are putting their best effort into safety

An Ipsos survey also looks at how health precautions could impact long-term loyalty.

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Canadian Tire becomes a one stop shop for moving forward

The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.

This year, it has expanded again, investing in a 10,000-plus square-foot space focused on its in-house production capabilities, which features a full shooting studio for photo and video.

How production houses are getting back to work

With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.

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Canadians worry about the pandemic impacting others

Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.

Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

Retail, shopping, consumers

Which shopping habits are here to stay?

Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.

Chinese Recovery

Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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Is your message reaching the most vulnerable?

Barrett & Welsh’s Ishan Ghosh on how to engage communities that face cultural resistance to social distancing.