Articles Tagged ‘Crystal Light’

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Kraft adds another shop to its roster

Though the CPG hasn’t done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.

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Marketers of the Year: Kristi Murl changes things up at Kraft

The company’s youngest marketing director rejuvenated the tired beverage mix category with quirky campaigns for Mio that entertain the elusive millennial male.

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Crystal Light celebrates the weird

The beverage mix brand is leveraging Vine to create personalized commercials for consumers.