Articles Tagged ‘Danone Canada’

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Silk’s out of home becomes a home for bees

Expanding on a test Danone conducted last year, billboards that double as hives aim to boost a sustainability message that’s important to plant-based customers.

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Danone’s Silk brand thinks it knows what’s “Next” in milk

A new line formulated to taste more like dairy is meant to break entrenched habits and draw in traditional milk buyers.

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Oikos highlights authenticity in-store

With blades and couponing, the Danone brand is also looking to drive trial to its drinkable format.

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What’s the deal with digital flyers?

More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Oikos wants you to cook with yogurt

The Danone brand’s live-streamed cooking series aims to get consumers to think of Greek yogurt during more meal occasions.

Lactalis puts marketing for new drinkable yogurt on hold

The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?

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CPGs join in circular packaging initiative

Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.

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Danone adds two plant-based food SKUs

The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.

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Danone starts a yogurt revolution (kind of)

A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.

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B Lab wants Canadians to ‘vote’ for B Corporations

The non-profit’s first national awareness campaign attempts to show how easy it is to support values-driven organizations.

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Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.