Articles Tagged ‘David Soberman’

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How advertisers will plan around climate disruptions

From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform media planning as we know it.

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A brand lesson from our growing obsession with A/Cs

Global warming will create sudden, unpredictable and even counter-productive changes in consumer behaviour.

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Facing the inevitability of climate change

The IPCC report made it clear that scorching heat waves and wildfires are here to stay. Are brands ready for the changes they will usher in?

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How consumers might snack differently in a pandemic

From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?

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Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.