Articles Tagged ‘dentsu’

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Weston makes push to own tortilla category

Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.

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Randy Stein, Scott Dube to leave Grip

Two of the agency’s co-founders and creative leads are departing to find new challenges.

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Lexus takes extra time to craft a new Canadian platform

The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.

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Dentsu Aegis introduces advertising to tech-inclined students

The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.

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MDC, Dentsu Aegis revenues slip in Q2

But both holding companies found reasons to be optimistic.

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Retaining culture

Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.

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PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

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GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.

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PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

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Dentsu Aegis wins Subway

A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.