Articles Tagged ‘dentsu’

dentsu

Dentsu’s Canadian revenue grew 29.5% in Q4

The company attributes the growth to increased spend from existing clients on digital transformation initiatives.

Toyota-ad-campaign

Toyota is bringing the Winter Games to the Big Game

A pair of Canadian Paralympian brothers are helping the automaker once again amplify its mobility positioning during a Super Bowl ad.

FirstNoel

2021 Agency Holiday Cards: Part Five

Season’s greetings from Gene, Tux, Dentsu and more round out this final collection of messages from Canada’s agencies.

ramon-salinero-vEE00Hx5d0Q-unsplash

Why brands need to be laser-focused on innovation

With the traditional levers of consumer relationship building disrupted, Dentsu lays out what needs to be done in 2022.

pexels-andrea-piacquadio-919436

Dentsu Canada formalizes Shopify partnership

The agency sees opportunity with SMBs and larger-scale businesses, depending on core objectives.

Screen Shot 2021-11-26 at 11.52.36 AM

Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

Manulife-main

Manulife gives global media and creative duties to Dentsu

A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.

CocaCola

WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

PC OPTIMUM-MAIN-campaignjpg

Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

Becel-Oats

Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

Dentsu2

Dentsu’s agency integration plans begin to take shape

The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.

markus-spiske-n52HL8hmsdg-unsplash

What’s trending this decade?

From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.

becelshelfblade

Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

H_R_Block_Main

H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.