Articles Tagged ‘dentsu’
Think about trust and trauma to move forward
Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.
Becel boosts a kind digital campaign with shopper
The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.
Dentsu names president in Quebec to return to its roots
Genevieve Guay will help the company’s full roster of agency brands drive innovation and investment in the province.
No Frills turns “haulers” into deal-hunting heroes
The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.
Dentsu is reviewing its roster of agency brands
As declines remain in double digits in Q3, the holding co says a transformation plan could include consolidating brands .
Dentsu launches platform to make sense of the ecommerce boom
VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.
Innocean hires a new creative director
Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.
Loblaws turns a love of food into a love of cooking
The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.
Weston makes push to own tortilla category
Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.
Randy Stein, Scott Dube to leave Grip
Two of the agency’s co-founders and creative leads are departing to find new challenges.
Lexus takes extra time to craft a new Canadian platform
The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.
Dentsu Aegis introduces advertising to tech-inclined students
The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.
MDC, Dentsu Aegis revenues slip in Q2
But both holding companies found reasons to be optimistic.
Retaining culture
Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
