Articles Tagged ‘dentsu’

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Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

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Becel boosts a kind digital campaign with shopper

The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.

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Dentsu names president in Quebec to return to its roots

Genevieve Guay will help the company’s full roster of agency brands drive innovation and investment in the province.

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No Frills turns “haulers” into deal-hunting heroes

The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.

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Dentsu is reviewing its roster of agency brands

As declines remain in double digits in Q3, the holding co says a transformation plan could include consolidating brands .

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Dentsu launches platform to make sense of the ecommerce boom

VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.

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Innocean hires a new creative director

Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.

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Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.

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Weston makes push to own tortilla category

Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.

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Randy Stein, Scott Dube to leave Grip

Two of the agency’s co-founders and creative leads are departing to find new challenges.

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Lexus takes extra time to craft a new Canadian platform

The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.

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Dentsu Aegis introduces advertising to tech-inclined students

The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.

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MDC, Dentsu Aegis revenues slip in Q2

But both holding companies found reasons to be optimistic.

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Retaining culture

Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.

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PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.