Articles Tagged ‘dentsu’
Loblaws turns a love of food into a love of cooking
The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.
Weston makes push to own tortilla category
Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.
Randy Stein, Scott Dube to leave Grip
Two of the agency’s co-founders and creative leads are departing to find new challenges.
Lexus takes extra time to craft a new Canadian platform
The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.
Dentsu Aegis introduces advertising to tech-inclined students
The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.
MDC, Dentsu Aegis revenues slip in Q2
But both holding companies found reasons to be optimistic.
Retaining culture
Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.
The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
PC praises little moments in latest “Eat Together” push
The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.
Subway celebrates the freedom of choice
The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.
GM launches Maven in Toronto
The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.
PC takes aim at the solitary desk lunch
The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.
Dentsu Aegis wins Subway
A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.
