Articles Tagged ‘Diana Frost’

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Kraft Heinz revives What’s Cooking as a digital platform for chefs

The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.

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Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

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Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

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M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.