Articles Tagged ‘Drug Free Kids Canada’

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Drug Free Kids shows when sharing isn’t caring

Through evocative imagery, the non-profit urges parents to talk to their kids about prescription drugs that aren’t meant for them.

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Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

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Drug Free Kids educates with prankish gummy bears

The non-profit is the latest to inform Canadians about the unpredictable nature of “cannabis 2.0″ products.

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

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Drugs Free Kids navigates tricky conversations

A new brochure and PSA campaign aims to equip parents to talk with their kids about cannabis.

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.