Articles Tagged ‘Erica Ehm’

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

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Marketing to moms in 2016

YMC’s Erica Ehm on what she hopes marketers will keep in mind for the coming year.

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Brands not engaging moms on social

Most Canadian moms aren’t connecting with brands, despite being active on social networks.