Articles Tagged ‘Erika Dehaas’

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

sportchekdance

Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

SportChek

Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

FY17W18_FB_raptorsYearEnd_1200x900

Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.