Articles Tagged ‘French’s’
McCormick pivots marketing after sales disappointment
The maker of French’s and Frank’s Red Hot has a three-year plan focused on value messages and tapping product trends.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.
French’s continues to drive home Canadiana
The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.
French’s and Polar Ice shake up the Caesar
How the brands are using their Canadian roots to their advantage for a retail partnership.
XTM wins global French’s account
The Toronto digital agency will handle all digital and social work for the company’s full range of brands.
