Articles Tagged ‘French’s’

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McCormick pivots marketing after sales disappointment

The maker of French’s and Frank’s Red Hot has a three-year plan focused on value messages and tapping product trends.

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McCormick brings more meaning to the fall season

From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.

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Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

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McCormick thanks overlooked frontline workers: those at food banks

The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.

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French’s continues to drive home Canadiana

The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.

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French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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XTM wins global French’s account

The Toronto digital agency will handle all digital and social work for the company’s full range of brands.