Articles Tagged ‘GE’

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GE Appliances is kicking its soccer positioning up a notch

Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.

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The Great Resignation: How are marketers managing?

From the C-Suite newsletter: Brand leaders from Kruger, BMO, Harry Rosen and GE explain how to retain and motivate talent.

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GE picks No Fixed Address as digital AOR

Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.

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Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

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Next Big Things: Brand storytelling gets (seriously) tech-ified

Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.