Articles Tagged ‘Geoff Kosar’


Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.


How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.


Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.


AOY Jury

Read up on this year’s panel of Agency of the Year judges.

Ciroc blends in the tiki trend

The Diageo-owned luxury vodka brand cracks some coconuts for an experiential push in Toronto and Vancouver.