Articles Tagged ‘Geoff Kosar’

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Learning about Crown Royal

Diageo uses its direct mentorship approach to educate consumers on Canadian whisky through at-home sampling events.

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How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.

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AOY Jury

Read up on this year’s panel of Agency of the Year judges.

Ciroc blends in the tiki trend

The Diageo-owned luxury vodka brand cracks some coconuts for an experiential push in Toronto and Vancouver.