Articles Tagged ‘GoodLife’

Reebok

Lessons for brands from sponsorship marketing

Even with events cancelled, MKTG’s Michael Beckerman says Reebok and Chipotle are showing how the practice remains relevant.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

ClearlyQueenSt

The UX shift

Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.

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GoodLife strives for results

A more optimistic message tries to motivate Canadians by showing that their personal fitness goals are within reach.

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GoodLife knows the struggle is real

The chain of fitness centres targets those who don’t get out to the gym in its first digital campaign.