Articles Tagged ‘Herschel’
Herschel modernizes the lemonade stand
A summer retail execution is the conduit to show off the brand’s design chops ahead of its first standalone store opening.
Trend alert: brands get crafty
An anthropological guide for brands getting into handcrafted messaging.
The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
Brands of the Year
Here’s how our winners secured their places on this year’s list.
Brands of the Year: Herschel’s cool factor takes it global
The Vancouver-based brand has the backpack and accessories market in the bag.
