Articles Tagged ‘Herschel’

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Herschel modernizes the lemonade stand

A summer retail execution is the conduit to show off the brand’s design chops ahead of its first standalone store opening.

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Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

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Brands of the Year

Here’s how our winners secured their places on this year’s list.

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Brands of the Year: Herschel’s cool factor takes it global

The Vancouver-based brand has the backpack and accessories market in the bag.