Articles Tagged ‘Hilary Zaharko’

H&R Block

H&R Block pivots with a changing new tax season

The firm’s retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.

H&R Block

H&R Block makes its expertise more explicit

The tax preparation company evolves its “Get What’s Yours” platform and zeroes in on a more specific target.

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Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.

hilary2304[1]

The Quickfire with Hilary Zaharko

H&R Block’s VP marketing tackles nine burning questions about her experiences, advice and snack choices.

hrb

H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.