Articles Tagged ‘Hope Bagozzi’

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Tim Hortons launches a second run at Roll Up

The QSR chain is aiming to spread some cheer during a difficult year, as well as continue to drive digital engagement.

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Tim Hortons develops a new framework to tell its stories

The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.

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Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

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Tims gets rid of cups and ‘please play again’ for ‘Roll Up To Win’

The QSR gives a new name and prize strategy to its fully-digital contest experience.

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Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable

The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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McDonald’s brings joy to strangers on a bench

How the restaurant’s recent one-day global push fits its new brand promise in Canada.

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Fighting back against fry theft

McDonald’s launches an addition to its app that gives you a new way to keep your eyes on your fries.