Articles Tagged ‘Irene Daley’

Canadian-Tire-main

Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.

Aaron Brown Canadian Tire Celebration Wall at The Distillery District 0P0A9307 HERO SHOT 2

Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

Kraft

Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

SJP

Cannes blog: What brands can learn from SJP

Kraft’s Irene Daley on marketing lessons from Sex and the City and the nosebleeds.