Articles Tagged ‘Jayme Jenkins’

Everist

How Everist is staying at the peak of beauty trends

Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.

BodyShop_animal

The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.