Articles Tagged ‘Jessica Grigoriou’

Shane Foran

Axe finds its mentors

The Unilever brand launches a grassroots program as part of its overall move to celebrate modern masculinity.

selfmaker

Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

axe

Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

00031

A peek inside Nexxus’ salon strategy

The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.