Articles Tagged ‘Lise Doucet’

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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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Telus gets satisfaction

The telco player and its value brand, Koodo, are both focusing on customer satisfaction, but in different ways.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.