Articles Tagged ‘L’Oreal’

2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

Patch

L’Oreal brings its UV patch to Canada

The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.

shutterstock_229761016

Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.

biotherm

Biotherm Homme’s adventurous anniversary

The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.

SMF

Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

shutterstock_233511601

Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

shutterstock_171835172

What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

YSLGlass

L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

berube

What keeps Stephane Berube up at night?

L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.

MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

mayb glass

Turning a smoky eye to the future

How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.

coverstrat

Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

Copied from Media in Canada - TIFFshutterstock

First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

Copied from Media in Canada - TIFFshutterstock

Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

Berube

L’Oreal hones in on a one-on-one approach with shoppers

The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.