Articles Tagged ‘Lyne Castonguay’

Sobeys

Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

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Inside Sobeys’ cross-country journey

From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.