Articles Tagged ‘Madewell’

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Talk to me when I’m naked

Marketelle’s Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.

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Transparency in the age of the selfie

Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.

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Brands play on Instagram

As the social app’s user base swells, brands like Madewell and the TSFF are rolling out mass-market campaigns to drive followers.