Articles Tagged ‘Mars Wrigley Confectionery’

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

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Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.