Articles Tagged ‘media Experts’

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How BMW is bringing the dealership home

Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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Onlia builds a message about being safe everywhere

The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

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WestJet asks Canadians to donate their ‘Christmas Miracles’

This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.

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Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Onlia wants people to think holistically about insurance

The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.

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Canadian Credit Union Association looks to escape the burden of banking

To help members compete with the big banks, the association is focusing on personal goals instead of products.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.